Akon preform at Dubai: Mr. Sanjay Jhunjhunwala, Chairman of Sanex Group said, 'Sponsoring an event of this stature and prominence is in line with our vision of promoting high quality events in the region. Event Management is yet another strategic measure that Sanex Group considers a growth engine for the future. We are in the process of building up an events team with the expertise and skill sets to manage and execute mid to large scale events across multiple markets. Our association in this high-profile event sets the ball rolling for our future endeavours and would serve a stepping stone for our activities."

Sanex Group has offices in Dubai, USA, UK, Singapore, Indonesia, India, South Africa and other prominent cities around the world. The group is in the throes of an expansion drive by foraying into different sectors, Event Management being one of the key drivers for growth.

The AKON Live concert is being organised by Sanguine Solutions in association with Music Plus. Virgin Radio & Khaleej Times are the media partners for the event; The Palace The Old Town is the hospitality partner.